第27届上海国际电影节盛大启幕，光明乳业以鲜活力量共襄光影盛宴

Core Viewpoint - The collaboration between Bright Dairy and the Shanghai International Film Festival highlights the integration of dairy products with high-end cultural events, showcasing the brand's commitment to innovation and cultural resonance [2][16]. Group 1: Event Participation - Bright Dairy's flagship product, Bright Youbei, was prominently featured at the 27th Shanghai International Film Festival, emphasizing its "strong protective power" theme [2][5]. - The brand's protection zone at the red carpet event attracted significant attention, with numerous stars and creators stopping to take photos, making it a highlight of the opening night [5][10]. Group 2: Brand Engagement - Brand ambassador Wu Lei's presence at the event added a personal touch, as he shared nostalgic memories related to Bright Dairy, enhancing the emotional connection between the brand and the audience [7][15]. - Bright Youbei launched interactive activities during the festival, such as a "scan to win points" campaign, allowing consumers to win movie tickets, thereby enhancing consumer engagement [10][12]. Group 3: Product Innovation - The new Bright Youbei 5.0 product features 300mg/L of immunoglobulin and 5.0g/100ml of fresh milk protein, aligning with the festival's theme of "every frame is life" [10][16]. - The product's packaging was specially designed to reflect the film festival's spirit, incorporating elements of film and city landmarks, which further connects the product to the cultural event [10][12]. Group 4: Strategic Collaboration - Since announcing its strategic partnership with the Shanghai International Film and Television Festival on May 22, Bright Dairy has focused on merging the nutritional attributes of its products with the cultural value of film [15][16]. - The festival, running until June 22, serves as a platform for Bright Dairy to explore innovative models that link dairy products with cultural experiences, aiming to enhance brand value and consumer experience [16].