BIDU(US:BIDU) 3 6 Ke·2025-06-16 12:51Core Insights - The live broadcast featuring the digital avatar of Luo Yonghao on Baidu E-commerce attracted over 13 million viewers and generated a total transaction volume exceeding 55 million yuan, marking a significant success [2][5][11] - The digital avatar's performance surpassed that of a real person, achieving over 50 million yuan in GMV within just 26 minutes, outperforming Luo Yonghao's previous live sessions [4][5][20] - The success of the digital avatar is attributed to the combination of AI technology and the influence of a top-tier host like Luo Yonghao, who has a strong following and established live streaming skills [10][11][25] Digital Avatar Performance - Luo Yonghao's digital avatar showcased impressive interaction and engagement, leading to a lively and entertaining experience for viewers [5][7] - The technology behind the digital avatar, developed by Baidu's "Hui Bo Xing" platform, utilizes advanced AI models to create a highly realistic and interactive experience [10][11] AI Technology Impact - Baidu's commitment to AI-driven e-commerce is evident, as the company aims to leverage AI to reshape the industry and compete with established live streaming platforms [25][27] - The digital avatar's success highlights the potential of AI technology in enhancing consumer engagement and driving sales in the e-commerce sector [10][20] Market Dynamics - The rise of digital avatars in live streaming reflects a broader trend in the industry, with various platforms exploring the use of AI to improve content delivery and reduce operational costs [13][19] - Despite the advantages of digital avatars, concerns about authenticity and content quality remain prevalent among consumers, impacting their purchasing decisions [19][20] Strategic Collaboration - The partnership between Luo Yonghao and Baidu represents a strategic move to innovate within the e-commerce space, combining Luo's expertise in product selection with Baidu's technological capabilities [25][27] - This collaboration is seen as a significant step for Baidu E-commerce, which aims to establish itself in the competitive landscape of live streaming and digital sales [24][27]