Hisense V.T.(SH:600060) 2 1 Shi Ji Jing Ji Bao Dao·2025-06-17 06:44Core Insights - The inaugural 2025 FIFA Club World Cup in Miami features 32 teams, significantly expanding from the previous format of 7 teams, and offers a record prize pool of $1 billion, enhancing its appeal and market reach [1][3][5] - The tournament aims to fill the viewing gap between major international competitions and is expected to drive significant sports consumption and economic activity globally [3][4] - Major sponsors like Hisense are leveraging the event to enhance brand visibility and penetrate overseas markets, marking a shift from mere sponsorship to active participation in sports technology [4][9] Group 1: Event Overview - The tournament kicked off with a match between Inter Miami and Al Ahly, attracting 60,927 spectators, indicating strong interest and engagement [5] - FIFA anticipates that the official revenue from the tournament will exceed $2 billion, with additional economic benefits from related sports consumption [5] Group 2: Sponsorship and Brand Impact - Hisense, as a key sponsor, is utilizing the event to transition from brand recognition to deeper consumer engagement, aiming to solidify its global market presence [7][9] - The sponsorship strategy includes showcasing Hisense's technological capabilities, such as providing VAR technology support, which enhances its brand image as a tech leader [9] Group 3: Competitive Landscape - The tournament's structure and high prize money are designed to attract top clubs and players, increasing the competitive intensity and viewer interest [3][7] - The event is seen as a pivotal moment for reshaping the global sports sponsorship landscape, with potential shifts in the hierarchy of major sponsors [5][9]