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“拉布布”火出圈!南昌4家门店均已断货,二手市场价格一路飙升!

Core Insights - The LABUBU dolls from Pop Mart have gained immense popularity globally, leading to a buying frenzy and a shortage in both domestic and international markets [1][3][15] - The secondary market prices for LABUBU dolls have skyrocketed, with some limited editions fetching exorbitant prices [15] - Social media platforms are buzzing with creative content related to LABUBU, including unboxing videos and fashion showcases [4][6] Market Demand - LABUBU dolls are sold out in multiple retail locations, including four stores in Nanchang, indicating a high demand [3][10] - Consumers are actively seeking ways to acquire LABUBU dolls, demonstrating strong interest despite stock shortages [3][12] Consumer Engagement - A trend has emerged where fans create and share outfits and accessories for LABUBU dolls, with over 100,000 posts on platforms like Xiaohongshu [6] - The price range for LABUBU-themed clothing and accessories varies from 30 to 150 yuan, catering to diverse consumer preferences [8] Cultural Impact - LABUBU has become a symbol of youth culture and individual expression, reflecting a broader trend of Chinese IP gaining global recognition [15] - The phenomenon surrounding LABUBU illustrates the potential for Chinese brands to innovate and influence international markets [15]