TME(US:TME) Sou Hu Cai Jing·2025-06-17 08:34Group 1 - Tencent Music Entertainment Group (TME) announced a strategic acquisition of Himalaya for approximately $2.8 billion, consisting of $1.26 billion in cash, $1.49 billion in equity, and $106 million in performance-based shares [1] - The acquisition price represents a 35% decrease from Himalaya's peak valuation of $4.3 billion in 2021, marking it as a "bloody acquisition" in the industry [2] - Himalaya's revenue growth has stagnated, with 2023 revenue at 6.16 billion yuan, a mere 1.7% increase year-over-year, and a low paid user rate of 11.9% compared to Tencent Music's 21.7% [2][5] Group 2 - The acquisition allows Tencent Music to enhance its audio content ecosystem by leveraging Himalaya's 300 million monthly active users and its strengths in knowledge payment and podcasting [4] - The deal is facilitated by a more relaxed antitrust environment in 2025, allowing for greater consolidation among industry giants [4] - The audio industry faces structural challenges, including low advertising monetization efficiency and a subscription rate below 15% in China, compared to over 40% in the U.S. [7][8] Group 3 - The acquisition is seen as a necessary exit strategy for Himalaya's early investors amid a liquidity crisis in the audio industry, with a 70% drop in financing since 2021 [7] - The deal signifies a shift in the audio sector from incremental competition to stock consolidation, highlighting the need for companies to adapt to changing market dynamics [8] - Future success will depend on Tencent Music's ability to integrate Himalaya's content ecosystem with its music resources effectively [8]