HAIDILAO(HK:06862) Sou Hu Cai Jing·2025-06-17 09:04Core Viewpoint - Banu Hotpot has submitted its IPO application to the Hong Kong Stock Exchange, aiming to expand its market presence despite significant competition from Haidilao, which has a much larger scale and revenue [2][3][4]. Financial Performance - Banu's projected revenue for 2024 is approximately 2.3 billion RMB, with a net profit of 123 million RMB [3][8]. - The company reported a revenue of about 1.433 billion RMB in 2022, with expected revenues of 2.112 billion RMB in 2023 and 2.307 billion RMB in 2024, indicating a growth rate decline from 47.3% in 2023 to 9.3% in 2024 [7]. - In Q1 2025, Banu achieved a revenue of 709 million RMB, reflecting a year-on-year growth of 25.7% [8]. Store Expansion and Market Position - As of June 9, 2025, Banu operates 145 stores across 39 cities, with a 74.7% increase in store count since the end of 2021 [12]. - Banu's store distribution includes 31 in first-tier cities and 114 in second-tier and below cities, indicating a focus on broader market coverage [12]. - The company has faced challenges, including a significant trust issue due to a food safety incident involving its sub-brand [12]. Sales and Consumer Behavior - Banu's same-store sales growth rate was 2.1% in Q1 2024, a decline from 22.6% in 2023, but an improvement from -9.9% in the previous year [15][18]. - The average consumer spending has decreased from 150 RMB in 2023 to 138 RMB in Q1 2024, reflecting changing consumer preferences [18][24]. - The same-store turnover rate improved to 3.6 times per day in Q1 2024, contributing to the sales growth [17]. Competitive Landscape - Banu's revenue and net profit are significantly lower than Haidilao, which reported a revenue of 42.755 billion RMB and a net profit of 4.708 billion RMB in 2024, highlighting the competitive gap [9][24]. - The overall restaurant industry is experiencing a trend towards increased competition, with many brands seeking IPOs to secure funding for expansion and operational improvements [25][28]. Future Outlook - Analysts suggest that if Banu successfully lists, it should focus on store growth and supply chain optimization to enhance its competitive edge [28]. - The sustainability of Banu's growth will depend on its supply chain integrity, differentiation capabilities, and customer service improvements [28].