中国新茶饮品牌加速出海，极光EngageLab助力全球化客户互动布局

Core Insights - A Chinese new tea beverage brand has achieved significant global expansion by modernizing Eastern tea culture and implementing localized operational strategies, establishing thousands of stores in over 100 countries and regions, particularly in Southeast Asia and North America [1] Group 1: Global Expansion and Market Presence - The brand has become a representative Chinese brand in the ready-to-drink tea market in regions like Southeast Asia and North America, leveraging its original leaf tea as the core product [1] - The brand's overseas customer interaction platform, EngageLab, has facilitated stable communication through its AppPush service, which has a high delivery rate [1] Group 2: Challenges and Solutions - The brand faced challenges in overseas message push services, including unstable channel quality and unreliable notification delivery, which affected user experience and operational efficiency [1] - To address these issues, the brand partnered with EngageLab to optimize its overseas message push services, achieving a 40% increase in message delivery rates through the integration of various international systems and channels [1][2] Group 3: Localized Operations and Cost Efficiency - EngageLab's AppKey dynamic switching feature allows the brand to adapt its push strategies and marketing activities according to different regional user needs without the need for multiple app versions, significantly reducing development and maintenance costs [2] - This flexibility enhances the brand's responsiveness and operational efficiency in various markets [2] Group 4: Compliance and Data Management - EngageLab has established distributed data centers in strategic global locations to ensure compliance with local data privacy regulations, allowing the brand to select appropriate data storage and processing nodes based on user location [3] - The platform aims to provide comprehensive messaging solutions and marketing automation services, enhancing message delivery rates and user conversion rates while maintaining compliance with local laws [3]