Core Insights - The company, Hu Shang A Yi, is preparing for the peak season of tea beverages by launching supportive policies for franchise partners, particularly targeting young entrepreneurs [2] - The company is innovating its product offerings to align with market trends, focusing on health and dietary needs [3][4] - A robust support system for franchisees is established, covering site selection, supply chain, operations, and marketing [5][6][7] Group 1: Franchise Support Initiatives - Hu Shang A Yi announced several promotional policies to alleviate financial burdens on franchise partners, including a reduction of 20,000 yuan in brand authorization fees and a 30% down payment on equipment costs, with the remaining amount payable in 12 months interest-free [2] - The company aims to empower young entrepreneurs and franchise partners in Shandong by providing policy support and brand empowerment [2] Group 2: Product Innovation - Starting in 2024, the tea beverage industry is undergoing a health transformation, with Hu Shang A Yi upgrading its product standards to include a new "Super Fruit and Vegetable Tea Series" that provides 20% to 35% of the daily dietary fiber requirement for adults [3][4] - The launch of the new product line generated significant consumer interest, achieving over 10 million views on social media within 12 hours [4] Group 3: Operational Support - Hu Shang A Yi has developed a comprehensive support system for franchisees, utilizing big data and established models to assist in site selection, thereby increasing the success rate of new openings [5] - The company maintains a global direct sourcing supply chain to ensure consistent quality and timely delivery of raw materials, which is crucial for efficient store operations [5] - Regular training programs are conducted to enhance the operational management and standardized service capabilities of franchise stores [6] Group 4: Marketing Strategies - The company actively organizes national and regional marketing campaigns and collaborates with well-known IPs to drive traffic and stimulate consumer interest [7] - The combination of attractive franchise policies, innovative product offerings, and solid operational support is driving Hu Shang A Yi's scalable growth, with over 9,100 stores across more than 300 cities by the end of 2024 [7]
沪上阿姨加盟政策调整，加速开店