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从投资智驾到布局算力,集成灶“四小龙”的跨界生存实验:科技大冒险商业化存疑

Core Viewpoint - The ongoing downturn in the real estate market is negatively impacting the kitchen appliance industry, particularly the integrated stove sector, prompting leading companies to accelerate diversification efforts [2][9]. Group 1: Company Developments - Zhejiang Meida announced an investment in the intelligent driving company Magic Vision Technology, marking its entry into the smart driving sector with a total investment of approximately 110 million RMB [3]. - Other major players in the integrated stove market, such as Mars, Yitian Smart, and Shuaifeng Electric, are also expanding into new areas like robotics and computing infrastructure [2][6]. - The investment in Magic Vision is seen as a strategic move to leverage the growth potential in the smart driving industry, which is experiencing rapid development due to increasing penetration rates of intelligent driving systems [3][4]. Group 2: Industry Trends - The integrated stove industry has faced significant challenges since 2022, with companies experiencing substantial declines in revenue and net profit [9]. - The overall market for integrated stoves is projected to remain weak, with a 30.6% year-on-year decline in retail sales in 2024, indicating a difficult adjustment period for the industry [11]. - Emerging product categories, such as integrated cooking centers, are gaining traction, with a reported growth of over 100% in 2024, posing a competitive threat to traditional integrated stoves [12]. Group 3: Financial Performance - Zhejiang Meida's revenue and net profit have seen significant declines, with a 47.54% drop in revenue and a 76.21% drop in net profit projected for 2024 [9]. - Other companies in the integrated stove sector, including Mars and Yitian Smart, have also reported substantial declines in financial performance, with some facing losses [9][11]. - The stock prices of these companies have generally trended downward since their peak in 2021, reflecting the challenging market conditions [9].