科技巨头加速推进AI生成广告技术,AI望驱动广告营销行业全面变革
Group 1 - Meta is exploring AI-generated advertising technology to reduce costs and complexity for advertisers [1] - Meta announced an upgrade to its image-to-video advertising tool, allowing marketers to create multi-scene video ads from up to 20 images [1] - The global AI advertising market is projected to grow from $1.023 billion in 2024 to $10.32 billion by 2031, with a compound annual growth rate of 39.7% [1] Group 2 - Yidian Tianxia is enhancing AI capabilities in e-commerce video advertising through collaboration with partners like Alibaba Cloud and Zhipu AI [2] - Simai Media is actively developing applications for AIGC in advertising and cultural tourism, focusing on AI ad generation and intelligent placement systems [2]