Meta智能眼镜军团扩编，Oakley和Prada加入战局

Core Insights - Meta is expanding its reach into niche markets by collaborating with luxury brand EssilorLuxottica to launch AI smart glasses under the Oakley and Prada brands, aiming to capture key consumer segments before competitors like Google and Snap enter the market [1][4] - The Oakley version is expected to be priced around $360, higher than similar Ray-Ban products, and will share technology with the recently released second-generation Ray-Ban Meta glasses [1][2] - The partnership with Prada marks Meta's first foray into high-end fashion wearables, leveraging Prada's existing eyewear design to accommodate smart technology [1][2] Company Strategy - Meta's strategy is bolstered by the unexpected success of the second-generation Ray-Ban Meta smart glasses, which have sold 2 million units since their release in 2023, with a goal to increase annual production to 10 million units by the end of 2026 [2][3] - The company has launched an Instagram account for the Oakley version, targeting athletes and active consumers, indicating a clear focus on a specific demographic [2][4] Competitive Landscape - The smart glasses market is becoming increasingly competitive, with major tech companies like Alphabet and Snap also planning to release their own versions, prompting Meta to adopt a proactive approach [4][5] - Meta's deep partnership with EssilorLuxottica allows it to quickly expand its product line across various price points and styles, aiming to create a formidable brand matrix that is difficult for competitors to surpass [5]