Apple(US:AAPL) 3 6 Ke·2025-06-18 01:30Core Viewpoint - Apple is preparing to launch a revolutionary product, codenamed "Glasswing," to commemorate the 20th anniversary of the iPhone in 2027, aiming to replicate the impact of the iPhone X [3][11]. Group 1: Product Features - The "Glasswing" model is described as a "complete glass" design, featuring a minimalist aesthetic with no screws or breaks, marking it as Apple's first truly seamless product [7][9]. - The device will integrate the front camera and Face ID sensors beneath the screen, achieving a true all-screen effect [9]. - It is rumored to come pre-installed with iOS 28, featuring a visually stunning interface with transparent elements and optimized navigation [15]. Group 2: Historical Context - The original iPhone, launched in 2007, revolutionized the smartphone industry with its all-touch interface, setting a new standard for mobile devices [18][20]. - The iPhone X, released in 2017, further transformed the market by introducing a full-screen design and eliminating the Home button, which was a significant shift in smartphone design [34][35]. Group 3: Market Position and Challenges - Recent data indicates that Apple has faced challenges in the Chinese smartphone market, ranking fifth with a market share of 13.7% and experiencing a year-on-year decline of 9% in shipments [37][38]. - Competitors like Xiaomi, Huawei, OPPO, and VIVO have surpassed Apple in market share, highlighting the need for Apple to innovate to regain its competitive edge [38]. Group 4: Future Prospects - The upcoming 20th-anniversary edition of the iPhone presents an opportunity for Apple to honor the legacy of the original iPhone while potentially surpassing the iPhone X in terms of innovation [38]. - There are also indications that a foldable iPhone may be in development, expected to launch in 2026, suggesting that Apple is exploring new form factors to reinvigorate its product lineup [39].