外卖三巨头谐音梗营销大战背后，即时零售成主战场

Group 1 - The current food delivery competition has transformed into a marketing strategy that utilizes celebrity endorsements and catchy phrases to attract consumer attention [2][4] - Major players in the food delivery industry, including Meituan, Ele.me, and JD.com, are leveraging a collective advertising approach to increase market visibility and consumer engagement [4][7] - As of early June, JD.com has achieved a daily order volume of 25 million, Ele.me has reached 40 million, and Meituan has an impressive 90 million daily orders [4][8] Group 2 - The renewed competition in food delivery is a part of a larger battle for the instant retail market, which offers a wider range of products beyond food [8][10] - The instant retail market is projected to grow from approximately 650 billion in 2023 to over 2 trillion by 2030, making it a critical area for e-commerce giants [10][13] - The rapid development of instant retail is supported by advancements in China's logistics industry, enabling faster delivery times compared to Western countries [13]