Sichuan Teway Food (SH:603317) Zhong Guo Shi Pin Wang·2025-06-18 06:08Core Insights - The company has launched a new product, Chongqing Gele Mountain Style Spicy Chicken Seasoning, aimed at bringing authentic Chongqing cuisine into home kitchens with a focus on "three layers of crispiness" and convenience [1][3]. Product Features - The new seasoning replicates the authentic flavor of Chongqing spicy chicken, featuring a separate marinating packet to ensure the chicken is well-seasoned, along with crispy Guizhou chili and fragrant peanuts for a rich flavor profile [3]. - The cooking process is simplified into three steps: marinate, fry, and stir-fry, making it easier for consumers to achieve authentic taste at home [3]. Market Positioning - The seasoning breaks traditional hot dish limitations, catering to various dining needs and casual moments, making it suitable for family gatherings and social occasions, while also transforming spicy chicken into a snack for casual eating [5]. - The product is positioned as a versatile option for different dining scenarios, enhancing the dining experience and becoming a highlight dish [5]. Industry Insights - According to a report by Zhiyan Consulting, chicken is the second most consumed meat in China, following pork, indicating a strong consumer base and broad acceptance of flavors [7]. - The company is actively expanding its poultry seasoning product line, having previously launched several chicken seasoning products, and the new spicy chicken seasoning is a strategic addition to its existing product matrix [7]. - As a brand under Tianwei Foods (stock code 603317), the company emphasizes high-quality ingredients and a rigorous quality control system to ensure safety and quality from farm to table [7].