Workflow
到家就“瘫”的年轻人,撑起了一个万亿市场

Core Viewpoint - The rise of the "lazy economy" is evident, with services like home cooking gaining popularity among busy individuals, particularly young people, who are willing to pay for convenience [8][10][29]. Group 1: Home Cooking Services - A woman in Hangzhou is making nearly 20,000 yuan a month by providing home cooking services, charging 88 yuan for three dishes and a soup per order [3][5]. - Despite skepticism from some netizens regarding the feasibility of completing six orders a day, the demand for such services is high, indicating a busy schedule for the service provider [5][8]. - The trend of hiring cooks for home meals is not new but has gained traction beyond traditional occasions, reflecting a shift in consumer behavior [7][8]. Group 2: Lazy Economy Growth - The "lazy economy" is characterized by a surge in demand for services that save time and effort, such as meal preparation, grocery shopping, and cleaning [10][11]. - Young people are the primary drivers of this trend, seeking convenience in their busy lives [9][10]. - The market for lazy services is expanding rapidly, with various offerings available, from meal delivery to professional cleaning and pet care [16][19]. Group 3: Consumer Behavior and Preferences - Consumers are increasingly opting for services that allow them to reclaim their time, especially in urban settings where long commutes and work hours leave little room for household chores [29][32]. - The perception of "laziness" is evolving, with many viewing it as a rational response to time scarcity rather than a lack of ambition [28][29]. - The demand for convenience is leading to innovative service offerings, such as pre-prepared meals and specialized cleaning services, which cater to the needs of busy individuals [19][24]. Group 4: Market Potential - The lazy economy represents a multi-trillion yuan market, driven by the desire for convenience and efficiency in daily life [10][26]. - The growth of this sector is not limited to food services; it encompasses a wide range of industries, including home appliances and personal services [26][27]. - As consumer preferences shift towards convenience, businesses that adapt to these changes are likely to thrive in the competitive landscape [27][28].