SCSF(SH:600779) Tai Mei Ti A P P·2025-06-18 09:35Core Viewpoint - The company is navigating a challenging environment in the liquor industry but remains focused on brand enhancement, product upgrades, and team development to create sustainable value for stakeholders [1][2]. Group 1: Financial Performance - In 2024, the company achieved revenue of 5.217 billion, a year-on-year increase of 5.32%, and a net profit of 1.341 billion, up 5.69% year-on-year [2]. - The growth is attributed to a consumer-centric approach, channel deepening, and improved sales strategies [2][3]. Group 2: Inventory Management - The company maintains a reasonable inventory level despite industry challenges such as supply-demand imbalance and price pressure [2][3]. - Inventory management is a key performance indicator for the company, with a focus on aligning shipments with sales [3]. Group 3: Product Strategy - The company is implementing a dual-brand strategy with "Shuijingfang" and "Diyifang," with new products set to launch in the second half of the year [4]. - There is a commitment to product innovation, including offerings targeted at younger consumers and the introduction of lower-alcohol products [4]. Group 4: Expansion Plans - The company plans to accelerate store coverage in key cities, aiming for double-digit growth in new store openings [4]. - The company is also enhancing its group purchase capabilities, with some cities seeing group sales exceeding double digits as a percentage of total sales [4]. Group 5: Project Development - The company is investing 4.048 billion in the second phase of the Qionglai project, which includes various facilities for production and logistics [5]. - Construction has commenced, with a flexible approach to project pacing based on market conditions [5].