Core Viewpoint - The collaboration between Yao Anna and Zhenjiu Lidu Group aims to promote the cultural heritage of Chinese liquor, particularly through the role of Yao Anna as the "Cultural Heritage Ambassador" and the release of a documentary film showcasing the unique aspects of Chinese baijiu culture [1][12]. Group 1: Film Release and Content - Zhenjiu Lidu Group released a 4-minute documentary featuring Yao Anna exploring the heritage of liquor production, following a 30-second announcement video that garnered significant media attention [3]. - The film highlights Yao Anna's journey to Zunyi, a top liquor production area, where she investigates rare water sources and engages in various production processes, including working alongside female workers in the koji-making process [5][7]. - Yao Anna experiences the meticulous selection process of high-quality base liquors, emphasizing the craftsmanship involved in creating Zhenjiu's new flagship product, "Dazhen," which is made from over 200 selected base liquors [8]. Group 2: Cultural Significance and Values - Yao Anna expresses that her firsthand experience at the Zhenjiu factory provided insights into the vibrant stories of intangible cultural heritage that cannot be found in books [10]. - The partnership between Yao Anna and Zhenjiu Lidu reflects a shared commitment to cultural heritage preservation, social responsibility, and innovation in the liquor industry, aiming to elevate the public's awareness and participation in the "baijiu heritage application" initiative [12]. - Industry experts note that this collaboration transcends mere marketing; it represents a cultural mission to transform the heritage application into a significant public event, highlighting the synergy of responsibility and values between Yao Anna and Zhenjiu Lidu [12].
“申遗大使”姚安娜探秘珍酒李渡非遗酿造影片发布