Core Viewpoint - Microsoft is shifting its strategy from developing its own Xbox handheld console to collaborating with OEM partners like ASUS to create handheld devices based on Windows 11, indicating a potential end to the Xbox handheld console development [1][3][9]. Group 1: Strategic Shift - Microsoft is focusing on providing a seamless Xbox experience on Windows devices, positioning them as the new platform for Xbox gaming, while hardware from partners like ASUS will be considered part of the next generation of Xbox [3][5]. - The decision to abandon the self-developed Xbox handheld aligns with a broader strategic pivot in the handheld device market, as Microsoft aims to leverage partnerships rather than compete directly [5][9]. Group 2: Market Performance - In 2024, Xbox Series X/S faced significant sales challenges, with only 3 million units sold in the U.S. and 290,000 units in Europe, marking the worst sales year in Xbox history [7]. - The poor performance of Xbox hardware has led Microsoft to alter its strategy, with many first-party games being released on competing platforms like PlayStation and Nintendo Switch, further diminishing the appeal of Xbox consoles [7]. Group 3: User Acceptance and Market Positioning - Microsoft is cautious about user acceptance of its strategic changes, opting to phase out the Xbox handheld rather than completely eliminate the next generation of Xbox consoles [9]. - The company is shifting its handheld strategy to align more with the Android model, learning from Google's experience with hardware partnerships, and avoiding direct competition with its OEM partners [9][13].
放弃自研Xbox掌机,微软准备在掌机圈复刻安卓