Apple(US:AAPL) Zhong Guo Jing Ying Bao·2025-06-18 12:54Core Insights - The global wearable wristband device market is projected to grow by 13% year-on-year in Q1 2025, reaching a shipment volume of 46.6 million units [2][3] - Xiaomi has surpassed Apple to become the global leader in wearable wristband shipments, with a 44% increase to 8.7 million units, while Apple Watch shipments grew by 5% to 7.6 million units, placing Apple in second [2][4] - Huawei maintains its position as the third-largest player globally, with a 36% increase in shipments to 7.1 million units, benefiting from its expanding ecosystem [4][5] Market Dynamics - The growth in the wearable wristband market is attributed to a low base from the previous year and a rebound in market demand, with all major product categories (basic bands, basic watches, and smartwatches) experiencing growth [2][3] - Xiaomi's rapid growth is driven by the success of its Redmi Band 5 and a strategic focus on R&D and mid-to-high-end market segments [3][5] - Apple is expected to refresh its product lineup in the latter half of 2025 to regain momentum, leveraging its established health-centric ecosystem [4] Competitive Landscape - In the domestic market, Huawei leads with a 36% market share, followed by Xiaomi, XTC, Apple, and Honor [5] - Samsung and Garmin rank fourth and fifth globally, with Samsung showing a significant 74% year-on-year increase in shipments [5] - The rise of domestic brands is attributed to improved user experience and cost advantages from supply chain efficiencies [5] Future Trends - The integration of AI technology into wearable devices is anticipated to drive future growth, with companies exploring health monitoring and fitness tracking capabilities [6][7] - The wearable device market is expected to cater to more niche demands, with a projected shipment volume of 193 million units in 2024, reflecting a 4% year-on-year growth [7][8] - China remains the largest market for wearable wristband devices, accounting for 30% of global shipments, bolstered by government subsidies and product upgrades [7][8]