Core Insights - The report by Standard Chartered reveals the current status and trends of international banking service demands among China's affluent clientele and entrepreneurs, based on a survey of 1,520 individuals with investable assets of HKD 1 million or more [1][9]. Group 1: Current Status of International Banking Services - Approximately 87% of respondents have held international bank accounts for at least three years, with 65% for over five years, indicating a strong familiarity with international banking services [15][16]. - The primary reasons for opening international bank accounts include wealth management and investment (57%), financial security (54%), and business purposes (49%) [16][19]. - The most commonly used services are deposits (56%), cross-border transfers (40%), and local transfers (39%) [19][34]. Group 2: Preferences for Banking Locations - Hong Kong remains the preferred location for international banking services, with 70% of respondents selecting it, followed by Singapore at 63% [23][25]. - Key factors influencing the choice of banking locations include multi-currency services, local banking regulations, and access to international wealth management advice [23][26]. Group 3: Evolving Service Demands - There is a shift from single product usage to a demand for integrated, one-stop service experiences, with nearly half of the respondents considering this very important [2][41]. - Over 89% of respondents are open to digital account opening processes, particularly among millennials, where the acceptance rate is 93% [42][44]. - The demand for personalized services is significant, with language support being a core requirement, as 25% of affluent clients face communication barriers [44][46]. Group 4: Asset Allocation and Investment Strategies - More than 52% of affluent clients plan to allocate at least 20% of their income towards cross-border savings or investments, with cash, insurance, and funds being the primary asset classes for future allocation [2][35]. - The trend indicates a growing interest in insurance (54%), stocks (43%), and funds (43%) for the upcoming year, reflecting a desire for diversified asset management [31][36]. Group 5: Demand for Professional Consulting Services - There is a rising demand for value-added consulting services, particularly in tax and legal advice, with over 95% of entrepreneurs considering these services important [2][37]. - The satisfaction level with current consulting services is low, indicating a gap that banks can address to enhance client relationships [2][37]. Group 6: Integration of Services - The affluent clientele seeks a seamless integration of services across digital platforms, emphasizing the importance of comprehensive online and offline banking experiences [41][42]. - The expectation for banks to provide innovative digital services, such as virtual consultations and AI recommendations, is high among clients [42][43].
2025年中国富裕客群及企业家国际银行服务需求洞察与趋势报告