拼多多“商保会”第二场商家座谈会召开，三大新举措全面提升商家权益保障

Core Viewpoint - Pinduoduo's "Merchant Rights Protection Committee" has introduced three major initiatives to enhance merchant support and address concerns raised during merchant meetings, reflecting the company's commitment to improving merchant experience and operational efficiency [1][3][4]. Group 1: New Initiatives - The committee has launched an upgraded merchant complaint mechanism to support merchants in filing complaints about abnormal orders, with a focus on reducing the review time for these complaints [3]. - Pinduoduo is enhancing its store quality score evaluation system, leveraging a "100 billion support" initiative to provide additional support to high-quality merchants and brands, promoting a cycle where higher quality leads to more resources [3][5]. - The company is upgrading its counterfeit and shoddy goods governance system, implementing strict entry reviews, enhanced inspections, and severe penalties for problematic products to maintain platform order [3][4]. Group 2: Merchant Feedback and Impact - A survey conducted prior to the meeting revealed that 76% of merchants found the platform's measures against counterfeit goods and "wool party" activities to be "quite useful," while 82% appreciated the initiatives aimed at improving product quality [1][2]. - Merchants reported significant reductions in operational and logistics costs due to the platform's efforts to combat malicious order behaviors, particularly in categories like personal care products [4][6]. - The "100 billion support" initiative is expected to invest over 100 billion RMB in resources over the next three years to enhance the quality of the e-commerce ecosystem, benefiting both merchants and consumers [5][6]. Group 3: Financial Performance - Pinduoduo's Q1 2025 financial report indicated a revenue of 95.7 billion RMB, a year-on-year increase of 10%, while net profit dropped by 47% to 14.742 billion RMB, highlighting the company's strategy of increasing marketing expenses to support merchants [5]. - The company has seen a significant increase in order volume for merchants, particularly in the clothing category, as a result of the enhanced support measures [5].