POP MART(HK:09992) Bei Jing Shang Bao·2025-06-19 04:43Core Insights - The article discusses the successful pre-sale of the LABUBU 3.0 plush product series by Pop Mart, which has generated significant consumer interest and sales across multiple platforms [5][6]. Sales Performance - The LABUBU 3.0 series launched its global pre-sale on June 18, with sales figures showing over 300,000 units sold on JD and over 700,000 units on Tmall, leading to an estimated total sales revenue exceeding 500 million yuan [5][6]. - The pre-sale has resulted in a total expected replenishment volume of approximately 4 to 5 million units across all channels [5]. Market Impact - The launch has disrupted the secondary market, with prices for LABUBU 3.0 products on resale platforms initially exceeding 1,500 yuan, but dropping to around 650 to 800 yuan as the pre-sale commenced [8]. - Consumers expressed relief at the price drop, indicating a shift away from reliance on scalpers, with some stating that the market has "collapsed" as prices fell [8]. Company Strategy - Pop Mart is actively working to optimize the sales process to discourage excessive speculation and price inflation in the secondary market [8].