Core Viewpoint - Dong Yuhui is transitioning towards self-operated products, aligning with his former company, Dongfang Zhenxuan, which has successfully launched its own sanitary napkins and achieved significant sales in a short time [1][3][6]. Group 1: Self-Operated Product Development - Dong Yuhui's self-operated products, such as the canvas bags, have shown promising sales, with the latest product generating sales between 1 million to 2.5 million yuan within hours of launch [1][6]. - The establishment of "Lanzhichunxu (Xi'an) Technology Co., Ltd." in December 2024 marks a strategic move for Dong Yuhui to control the supply chain and develop self-operated products [4][9]. - The self-operated product strategy is crucial for Dong Yuhui's business exploration and maximizing personal commercial value [3][12]. Group 2: Market Position and Financial Implications - Dongfang Zhenxuan's latest financial report indicates that self-operated products account for 37% of total GMV, highlighting their importance to the company's revenue [3][16]. - The self-operated product model allows for better quality control and higher profit margins compared to third-party sales, as seen in the financial performance of Dongfang Zhenxuan [16][17]. - Dong Yuhui's approach to self-operated products is a response to declining viewer engagement and a need for business transformation [15][23]. Group 3: Future Prospects and Challenges - The business model of self-operated products is expected to expand beyond canvas bags to include other categories, such as food items, although this expansion is approached cautiously [10][12]. - While self-operated products present opportunities, they also come with risks such as inventory pressure and the need for significant capital investment [20][22]. - Dong Yuhui's gradual exploration of self-operated products is seen as a practical choice given the high stakes involved in building a brand and supply chain [23].
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