昔日电动汽车先驱,时隔七年改头换面

Core Insights - Nissan has launched the all-new third-generation LEAF electric vehicle, marking a significant update after seven years, transitioning from a hatchback to a crossover SUV [1][3] - The new LEAF aims to address common pain points in electric vehicles, such as short range and charging difficulties, with a maximum range of 303 miles (approximately 490 kilometers) in the U.S. and over 600 kilometers in Japan and Europe, representing a 30% increase compared to the previous model [3][4] - Nissan plans to start sales of the new LEAF in the U.S. this fall, followed by Japan in 2025 and Europe in 2026, with a focus on competitive pricing while ensuring profitability [4][6] Product Features - The new LEAF is built on the CMF-EV platform, featuring a flat floor layout for improved space utilization and comfort [3] - It offers dual 12.3-inch or dual 14.3-inch integrated screens, wireless Apple CarPlay® and Android Auto™, NissanConnect® services, and in-car Wi-Fi [3] - The vehicle includes NASA-inspired Zero Gravity seats in the front and outer rear, with a 60/40 split-folding rear seat [3] Market Strategy - Nissan is intensifying its electric vehicle strategy to regain market share, particularly in the face of competition from BYD, Tesla, and European manufacturers [6][8] - The company is also focusing on the Chinese market, with the N7 electric model receiving over 20,000 orders within 50 days of its launch [8][11] - Nissan plans to invest over 10 billion yuan to enhance its R&D capabilities in China by the end of 2026, aiming to export more models designed and developed in China to global markets [11]