欧美老年观众也开始抛弃电视台了，中国呢？

Core Insights - The elderly demographic, particularly those aged 65 and above, is increasingly shifting from traditional television to streaming platforms, significantly impacting viewership trends in both the U.S. and China [2][5][12] - Streaming services are projected to surpass cable and broadcast television viewership in the U.S. by May 2025, marking a historic shift in media consumption [2][5] - Platforms like YouTube are experiencing a surge in viewership among older adults, with a reported 106% increase in watch time on YouTube via television since May 2023 [2][5] Group 1: Streaming Trends - The elderly are becoming the fastest-growing user group for streaming services, with their viewing time accounting for one-third of total television consumption across all age groups [2][5] - Free streaming services such as Tubi, Roku, and Pluto are particularly popular among older viewers, collectively capturing 5.7% of total television viewing time, surpassing paid platforms like Disney+ and Hulu [5][8] - YouTube has redesigned its TV application to enhance user experience, making it more accessible for older viewers [8][9] Group 2: Technological and Content Factors - The decline in technical barriers, with simpler interfaces on streaming devices, has facilitated the transition for older adults from traditional TV to streaming [5][11] - The content strategy shift towards classic shows and familiar programming has attracted older viewers, who prefer nostalgic content over new productions aimed at younger audiences [8][9] - The rise of FAST (Free Ad-Supported Television) channels mimics traditional TV viewing experiences, making it easier for older adults to adapt to streaming [11][12] Group 3: Domestic Context in China - In China, the elderly population still heavily relies on traditional television, with ongoing efforts to simplify access to content through regulatory measures [12][15] - The fragmentation of smart TV ecosystems and complex user interfaces have hindered the adoption of streaming services among older Chinese viewers [12][15] - Initiatives are being implemented to improve user experience for elderly viewers, including the introduction of universal remote controls and simplified subscription models [13][15]