AI搜索大行其道，SEO可能真的就没用了

Core Viewpoint - The rise of AI is fundamentally changing the landscape of internet traffic, potentially rendering SEO obsolete by 2025 as users shift towards AI-driven search methods [1]. Group 1: Impact of AI on Search - Google's introduction of "AI Mode" at the I/O developer conference has led to a 30% decrease in user click-through rates within two weeks of its launch in the U.S. [3] - The traffic generated through AI Mode is not tracked in Search Console, leading to concerns among webmasters about the visibility of their traffic sources [3][5]. - Traditional SEO practices, which rely on link rankings to drive traffic, are becoming irrelevant in the context of AI search, which provides direct answers rather than link-based results [5][8]. Group 2: Shift in Webmaster Strategies - Webmasters are transitioning from fearing AI content scraping to embracing AI crawlers, adjusting their website structures to facilitate AI access [9][11]. - The preference for AI search tools like ChatGPT over traditional search engines is confirmed by industry executives, indicating a significant shift in user behavior [11]. - The distinction between being favored by AI or not is critical; if a website is not recognized by AI, it risks losing all traffic, contrasting with traditional search where lower-ranked sites could still attract users [13]. Group 3: Evolution of SEO Practices - Traditional SEO techniques such as keyword optimization and backlinking are losing effectiveness as AI prioritizes high-quality original content and a deep understanding of user intent [13].