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Core Viewpoint - Midea Group has been expanding its B2B business, which now accounts for 25.67% of total revenue in 2024, up from 18.5% in 2020, indicating significant growth in this segment [1][3]. Group 1: B2B Business Expansion - Midea's B2B business includes areas such as new energy and industrial technology, robotics and automation, and smart building technology, with respective revenue contributions of 8.26%, 7.05%, 6.99%, and 3.37% as of 2024 [3]. - The company employs a strategy of "point-to-surface" to create a closed-loop system, enhancing customer loyalty by cross-selling products within building scenarios [3][9]. - Midea has made strategic acquisitions, such as HeKang New Energy and Kelu Electronics, to complete its full industry chain in solar energy, storage, and smart grids, with the new energy business currently contributing about 10% to overall revenue [9][10]. Group 2: Competitive Landscape and Strategy - The energy sector is dominated by state-owned enterprises, making it challenging for most companies to reach the end-user; however, Midea's focus on solar and storage allows direct access to both B2B and B2C markets [4][6]. - Midea's dual-brand strategy, utilizing both Midea and Kelu, aims to enhance competitiveness in the large storage market, focusing on historical bidding volume, warranty, after-sales capabilities, and safety management [13][14]. - The company is adapting to changes in the commercial storage market, where clients are increasingly interested in the actual benefits of storage solutions rather than just hardware specifications [16][17]. Group 3: Technological Integration and Future Outlook - Midea plans to integrate heat pump technology into its storage systems, leveraging its position as one of the largest heat pump manufacturers globally, which could disrupt the current dominance of electrochemical storage solutions [19]. - The company is also exploring AI-driven operational technologies for virtual power plants and electricity trading, which are becoming key selling points in the commercial storage sector [17][18].