飞天茅台价格再度下探,茅台的高价神话还能持续吗?

Group 1 - The price of Feitian Moutai has fallen below the psychological threshold of 2000 yuan per bottle, marking a significant shift in the high-end liquor market [3][4] - This price drop has raised concerns about the sustainability of Moutai's brand value and its perceived "magic" in the market [6][9] - The decline in price is seen as a natural market adjustment, reflecting a broader trend in the white liquor industry as consumer behavior becomes more rational [6][8] Group 2 - Moutai's retail price is officially set at 1499 yuan, but market prices have historically exceeded this, indicating a significant deviation from official pricing [8] - The demand for Moutai has been driven by both consumption and investment, but the excessive price inflation is becoming unsustainable as market conditions change [8][10] - The younger generation's declining interest in traditional liquor is contributing to a decrease in overall consumption, impacting Moutai's market performance [9][10]

飞天茅台价格再度下探,茅台的高价神话还能持续吗? - Reportify