给“顶流”Labubu做衣服，卖给外国人，我月入十万

Core Insights - The Labubu doll series has gained immense popularity globally, particularly in the overseas market, becoming a "social currency" in the fashion scene, driven by celebrity endorsements and social media trends [2][6][30] - The low cost of doll clothing production in China allows for significant markups when sold internationally, attracting many Chinese merchants to enter the cross-border market [3][14][28] - The demand for Labubu-related products has surged, with many businesses experiencing rapid growth, but challenges such as production capacity, communication issues, and copyright risks remain prevalent [26][27][29] Industry Overview - The global expansion of Labubu is part of a broader strategy by Pop Mart, which has focused on establishing a strong international presence through physical stores and localized marketing efforts [6][30] - The trend of "emotional consumption" in the toy market indicates that as long as demand exists, the market will continue to thrive, regardless of specific IP popularity [31][32] Market Dynamics - The overseas market for Labubu has seen a significant increase in interest, with many consumers willing to pay a premium for unique and creatively designed doll clothing [12][19] - Merchants are leveraging social media platforms like TikTok and Instagram to drive sales, with different consumer preferences observed between domestic and international buyers [21][19] Challenges and Risks - The rapid growth in demand has led to production capacity concerns, with smaller businesses struggling to compete with larger clients who can place substantial orders [26][28] - The prevalence of counterfeit products poses a significant risk, leading to customer dissatisfaction and potential legal issues for legitimate sellers [22][29] - Merchants face challenges in maintaining profitability due to high operational costs and the complexities of cross-border logistics [28][29]