Group 1 - The core viewpoint is that the price of Moutai has significantly dropped, marking the end of its previous inflated status, with wholesale prices falling below 2000 yuan and reaching a historical low of 1990 yuan [2] - In just 19 days, Moutai's market capitalization evaporated by nearly 200 billion yuan, indicating a substantial correction from years of speculative trading [2] - The current inventory of Moutai has reached 70 million bottles, suggesting a long and challenging process to digest this excess supply [2] Group 2 - The decline in Moutai's price is attributed to changes in consumer demographics and market conditions, particularly the exit of the middle-aged consumer group who previously drove sales through business and official banquets [3] - The implementation of anti-corruption measures and alcohol bans has made middle-aged consumers wary of purchasing Moutai, fearing repercussions for drinking in public settings [3] - Younger consumers are increasingly rejecting Moutai in favor of lower-alcohol beverages like milk tea and fruit wines, viewing Moutai as outdated and disconnected from their preferences [3] Group 3 - The price drop of Moutai could potentially open new sales avenues if it returns to a more reasonable level, making it accessible to a broader audience [5] - The current market situation reflects a significant shift, signaling the end of an era for Moutai [5] Group 4 - Moutai's attempts to attract younger consumers through products like Moutai ice cream and coffee have failed due to high prices and poor taste experiences, leading to negative consumer feedback [7]
7亿库存积压!茅台价格遭遇滑铁卢,年轻人不爱喝,中年人不敢喝