Core Viewpoint - Meta has partnered with Oakley to launch the Oakley Meta HSTN smart glasses, focusing on performance in the sports sector rather than fashion [2][4]. Company Overview - Meta, the parent company of Facebook, has previously collaborated with Ray-Ban to release smart glasses, which has revitalized the market for smart eyewear [1][19]. - Oakley, a well-known sports eyewear brand, is a subsidiary of EssilorLuxottica, the largest eyewear and vision care solutions provider globally [2][3]. Product Features - The Oakley Meta HSTN features a 12-megapixel camera with video recording capabilities upgraded from 1080P to 3K [9]. - The design includes a similar layout to Ray-Ban Meta, with a focus on sports functionality, offering a variety of lens options compatible with existing Oakley products [5][6]. - The glasses provide a battery life of up to 8 hours of continuous use and 19 hours on standby, with a charging case that extends usage by an additional 48 hours [11][12]. Market Positioning - The Oakley Meta HSTN is positioned as a smart eyewear solution tailored for sports enthusiasts, enhancing the user experience with Meta AI capabilities [11][15]. - The glasses are designed to be water-resistant with an IPX4 rating, suitable for various outdoor activities [13][14]. Future Developments - Meta plans to continue expanding its smart eyewear offerings in collaboration with more brands under EssilorLuxottica, indicating a trend towards specialized smart glasses for different use cases [18]. - Future products may include models with a central camera design aimed at long-distance sports users [16]. Sales and Availability - The Oakley Meta HSTN will be available in multiple countries, with a limited edition priced at $499 and a standard version at $399, set to launch in the summer [21].
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