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杀入AI眼镜赛道,小米能否引爆市场?
XIAOMIXIAOMI(HK:01810) Hu Xiu·2025-06-22 11:10

Core Viewpoint - Xiaomi's first AI glasses are set to be officially released next week, featuring a dual-chip solution that includes a system-level SoC and a co-processor, distinguishing it from competitors like RayBan-Meta [1][6][20]. Group 1: Product Features - The AI glasses will likely utilize an "optical frame + electrochromic glass" design to cater to various usage scenarios, differing from the mainstream "sunglasses" and "optical frame" styles [1][9]. - The glasses are expected to weigh similarly to RayBan-Meta, with a potential additional co-processor for handling low-power tasks, which may enhance battery life significantly [15][16]. - Industry sources suggest that the glasses may include electrochromic lenses, previously used in AR glasses, to adapt to changing light conditions [17][18]. Group 2: Market Positioning - Xiaomi enters the AI glasses market with a strong advantage due to its extensive hardware development experience and established supply chain management, which allows it to avoid common technical pitfalls [6][8]. - The pricing for Xiaomi's AI glasses is anticipated to be competitive, likely not exceeding 2499 yuan, aligning with similar products in the market priced between 1600 and 2100 yuan [19][20]. Group 3: Industry Dynamics - The AI glasses industry is currently fragmented, lacking a cohesive ecosystem, but Xiaomi's entry could catalyze integration and development within the sector [21][26]. - The market for AI glasses is projected to grow significantly, with a forecasted CAGR of 97.4% over the next six years, indicating substantial opportunities for both established companies and startups [26][27].