【西街观察】LABUBU不能为黄牛“造富”

Core Viewpoint - The LABUBU phenomenon has led to significant market disruptions, with scalpers profiting from the high demand and limited supply, but recent restocks have caused prices to plummet in the secondary market [1][2][3] Group 1: Market Dynamics - The LABUBU brand has seen a surge in popularity, leading to scalpers aggressively acquiring stock and reselling it at inflated prices, sometimes reaching tens of thousands for limited editions [1][2] - Scalpers have employed automated tools to monopolize purchasing opportunities, significantly disrupting access for regular consumers [2][3] - The secondary market for LABUBU products has experienced extreme price fluctuations, with some items being sold at prices dozens to hundreds of times their original value [2][3] Group 2: Brand and Consumer Protection - The company views LABUBU as a mass-market product rather than a luxury item and aims to curb speculation to protect the brand's long-term value [3] - Regulatory bodies have issued warnings against scalper activities, urging consumers to be cautious and avoid overpaying for products [3][4] - There is a call for increased penalties for illegal resale activities and a more comprehensive regulatory approach to monitor and manage the market [3][4] Group 3: Market Sustainability - The growth of the潮玩 (trendy toy) market has attracted many opportunists, leading to issues such as scalping, counterfeiting, and intellectual property violations [4] - A collaborative effort among consumers, manufacturers, platforms, and regulatory agencies is essential to create a healthy and sustainable market ecosystem [4]