南财观察：你多久没喝星巴克了？

Group 1 - Starbucks has established a significant presence in China with 7,596 stores and 140 million members, but faces challenges as same-store sales decline by 8% and average transaction value drops by 8% in fiscal year 2024 [1] - Local competitors like Luckin Coffee and others are rapidly gaining market share, with Luckin's revenue surpassing Starbucks in 2023 and projected to reach a 32.9% market share by 2025 [1] - The overall coffee market in China is expected to grow from 46.5 billion in 2020 to 55 billion by 2025, while Starbucks' market share is projected to shrink from 42% to 17% [1] Group 2 - In June 2025, Starbucks China implemented its first price reduction in 25 years, with non-coffee beverages dropping by up to 6 yuan, aiming to maintain the premium pricing of coffee products at 39 yuan [2] - The price cut led to a 5% increase in revenue in the second quarter, but operational costs rose by 12.1%, resulting in a net profit margin of 4.4% [2] - The shift in consumer preferences indicates that 60% of coffee consumers in China prioritize products priced below 20 yuan, reflecting a change in market dynamics where coffee is viewed as an everyday consumable rather than a luxury item [2]