Core Viewpoint - The departure of the influencer "Dun Dun" from Dongfang Zhenxuan highlights the structural challenges within content-driven organizations, where individual influence can surpass organizational control, leading to inevitable conflicts and separations [1][2][8] Group 1: Departure of Dun Dun - Dun Dun, a prominent figure in live streaming, announced his departure from Dongfang Zhenxuan, expressing gratitude for the opportunities provided over three years [1] - His decision to leave is framed as a personal choice but reflects a broader issue of organizational dynamics where individual influence can disrupt established structures [1][5] Group 2: Organizational Challenges - Content-driven companies face a dilemma: they want to leverage employee influence for growth but struggle to maintain control over these emerging "IP" figures [2][7] - The tension arises from the desire to cultivate "warm" individual identities while enforcing organizational norms, leading to a conflict between personal expression and corporate identity [2][6] Group 3: The Role of Founders and IP - Founders are increasingly stepping into the role of IP to maintain control and trust, as they are seen as the most reliable representatives of the brand [3][4] - The rise of employee IPs creates a power imbalance, where an employee's influence can overshadow the brand, leading to organizational discomfort and potential conflicts [5][7] Group 4: Emerging Trends - A new phenomenon of "stealth IPs" is emerging, where employees leverage company resources for personal branding without formal accountability, complicating the relationship between personal and corporate identities [6][8] - This trend undermines organizational trust and control, making it difficult for companies to manage their brand narratives effectively [6][9] Group 5: Future Implications - Companies must adapt to either rely on founders to narrate their stories or develop structures that accommodate multiple IPs, potentially transforming into collaborative networks [8][9] - The fundamental question remains: who has the authority to represent the company, and how can organizations balance individual expression with collective identity [9][10]
顿顿从东方甄选离职，谁的宿命？