HAI TIAN(SH:603288) Sou Hu Cai Jing·2025-06-23 07:47Core Viewpoint - The China Securities Regulatory Commission has introduced measures to support leading domestic companies in listing in Hong Kong, leading to a surge in A-share companies pursuing secondary listings in the Hong Kong market [2][3] Group 1: Listing and Market Response - Haitian Flavoring and Food Co., known as "Soy Sauce King," completed its secondary listing on the Hong Kong Stock Exchange on June 19, 2024, after a rapid approval process [2] - The company attracted significant institutional interest, with cornerstone investors subscribing to approximately 129 million H-shares, accounting for nearly 50% of the total shares offered, raising around 4.7 billion HKD [2] - Despite strong initial demand, the stock opened at 37.5 HKD, slightly above the issue price, but subsequently fell below the issue price, closing at 36.5 HKD on the first day [3][5] Group 2: Stock Performance and Market Conditions - The stock continued to decline in the following days, closing at 35.75 HKD on June 20 and 36.325 HKD on June 23, marking a significant drop from the opening price [3][5] - The overall market conditions were unfavorable, with the Hong Kong market experiencing a downturn prior to the listing, contributing to the stock's poor performance [5][6] Group 3: Company Financials and Valuation - Haitian Flavoring's valuation is relatively high, with a price-to-earnings ratio around 34, while the average valuation in the Hong Kong condiment sector is below 20 [9] - The company's financial performance has been under pressure, with revenue growth of 2.42% in 2022 and a decline of 4.1% in 2023, alongside net profit decreases of 7.09% and 9.21% respectively [9][10] - In 2024, the company reported a revenue increase of 9.53% to 26.901 billion CNY and a net profit increase of 12.75% to 6.344 billion CNY, with positive growth continuing into Q1 2025 [9][10] Group 4: Strategic Goals and Challenges - The company aims to enhance its global brand image and competitiveness through its Hong Kong listing, planning to allocate 20% of the net proceeds to build its global brand and expand sales channels [9][10] - Haitian Flavoring has set a goal to increase overseas revenue to 15% within three years, with plans to establish localized supply chains in Southeast Asia by 2025 and in Europe by 2028 [10] - However, the company faces challenges in penetrating international markets, particularly due to cultural differences in condiment usage and competition from other market players [10]