OUO LIVING声称AJ抄袭牵引绳设计 宠物经济蓝海背后的巨头低门槛入场

Group 1 - OUO LIVING accuses AJ of design plagiarism regarding their pet leashes, highlighting 12 similarities in design elements [4][5] - The incident has prompted a response from Jordan, indicating a potential internal investigation by Nike [4][6] - The pet economy is becoming a competitive field with major brands like Nike and Adidas entering the market, despite the challenges of establishing a strong brand presence [8][10] Group 2 - The Chinese pet products retail market is projected to grow to 53.95 billion RMB by 2028, with a compound annual growth rate of 6.9% from 2023 to 2028 [8][9] - Consumer demand is diversifying, with significant sales growth observed during promotional events, indicating a rapid development trend in new consumption [9] - The pet industry faces low barriers to entry, leading to increased competition and the need for brands to build a solid reputation [10][11]