滴滴超200城上线清凉打车优惠活动 推出“打一单得两张券”

Core Viewpoint - Didi Chuxing is launching multiple promotional activities to meet the surge in travel demand during the summer, including significant subsidies for drivers and various discount coupons for users to enhance their travel experience [1][7]. Group 1: Promotional Activities - Didi is offering a "Complete One Order to Get Two Coupons" promotion, where users can earn two 50% discount coupons worth up to 15 yuan each by completing specific ride orders in 81 cities [1]. - From June 23 to July 13, users in 98 cities can participate in a "One-Click Ride with Didi, Everyone Reduces 5 Yuan and Then 10 Yuan" campaign, allowing them to receive limited 5 yuan and 10 yuan discount coupons [3]. - Users in 26 cities can access a "1 Yuan Deducts 10 Yuan" discount coupon for rides until July 6, while users in Urumqi can earn a "9.9 Yuan Deducts 30 Yuan" coupon through friend referrals [5]. Group 2: Driver Support Initiatives - Didi is distributing over 600 million yuan in summer subsidies to drivers across nearly 300 cities to help them manage increased operating costs during hot weather [7][9]. - The company encourages drivers to provide better service by offering rewards for completing rides during the subsidy period, ensuring they can earn good income while meeting passenger needs [7]. Group 3: User Experience Enhancements - Didi has implemented a "Trip Guardian" service to improve the efficiency of driver-passenger meet-ups, including features that allow users to adjust their pick-up points and receive alerts for optimal meeting locations [9]. - The company is also introducing summer-themed vehicles with special amenities like cooling seat cushions and sunshade curtains to enhance passenger comfort during rides [7]. Group 4: Collaboration with Local Events - Didi is actively collaborating with local tourism departments in cities like Nanchang, Ningbo, and Nanjing to promote travel and consumption through various initiatives, including issuing travel coupon packages and setting up dedicated ride stations [11].