Group 1 - Starbucks clarifies that it is not considering a full sale of its China business and remains optimistic about the long-term potential of the Chinese market [1] - The company is evaluating the best ways to capture future growth opportunities in China, emphasizing its strong team and brand presence [1] - Previous media reports suggested that Starbucks was contemplating a full sale, which led to a nearly 1% increase in its stock price in after-hours trading [1] Group 2 - Starbucks has faced ongoing pressure in the Chinese market, with local competitors like Luckin Coffee eroding its market share through aggressive pricing and rapid expansion [3] - In response to competitive pressures, Starbucks has implemented a pricing strategy that includes lowering prices on certain beverages and introducing sugar-free options to cater to local consumer preferences [3] - The company has experienced a decline in same-store sales for five consecutive quarters, indicating challenges that extend beyond the Chinese market [3] Group 3 - Despite not considering a full sale, Starbucks has engaged with investors to explore various strategic options, including the potential sale of partial equity, to address current market challenges [4]
星巴克中国“不卖”!