“为啥只有烟民能理直气壮下楼摸鱼？” TikTok上打工人开始抽更适合夏天的“冰镇香烟”？

Core Viewpoint - The article discusses the emerging trend of "Diet Coke Break" as a modern alternative to traditional smoke breaks, particularly among Gen Z and Millennials, highlighting its social and psychological benefits in the workplace [1][3][7]. Group 1: Trend Description - "Diet Coke Break" is a practice where employees take short breaks to enjoy a can of Diet Coke, providing a refreshing escape from work [3][5]. - The trend has gained popularity on social media platforms, with TikTok users sharing their experiences, leading to over 290,000 likes on a related video [3][5]. - The term "fridge cigarette" has been coined to describe this practice, emphasizing its role as a socially acceptable break similar to smoking [5][7]. Group 2: Comparison with Smoking - The article compares the social aspects of smoking and drinking Diet Coke, noting that both activities serve as a means of relaxation and social interaction [5][7]. - Diet Coke is presented as a healthier and more cost-effective alternative to smoking, with a 12-pack costing $8.12 compared to over $10 for a pack of cigarettes in New York [5][7]. - The health implications of choosing Diet Coke over cigarettes are highlighted, as it is a low-calorie, sugar-free option [5][7]. Group 3: Historical Context - The concept of "Diet Coke Time" originated from a 1994 advertising campaign aimed at attracting urban women by featuring attractive male models [7][9]. - The campaign was unexpectedly successful, leading to multiple sequels and becoming a cultural reference point for workplace breaks [9][12]. - The revival of "Diet Coke Time" in 2023 reflects a shift in societal values, focusing on work-life balance and alternative relaxation methods [12][19]. Group 4: Broader Implications - The article notes that similar trends are emerging in other cultures, with alternatives like apples and hand cream being used as new social rituals [13][16]. - The desire for healthier and socially acceptable break options indicates a changing workplace culture that prioritizes well-being [18][19]. - The ongoing popularity of these trends suggests a potential long-term shift in how employees approach breaks and social interactions at work [19].