BYD(SZ:002594) Hua Xia Shi Bao·2025-06-24 12:46Core Viewpoint - The automotive industry is facing significant challenges due to prolonged rebate settlement periods and price inversion issues, prompting calls from dealers for manufacturers to optimize rebate policies and shorten payment timelines [1][4][8]. Group 1: Dealer Challenges - Approximately 84.4% of automotive dealers reported experiencing price inversion, with 60.4% facing a price inversion exceeding 15% [2]. - A survey of 42 automotive brands indicated that around 80% of best-selling models are affected by price inversion, with the inversion amount typically exceeding 20% [2]. - The automotive dealers are under severe financial pressure due to long rebate settlement periods, often exceeding 90 to 180 days, leading to cash flow crises [3][4]. Group 2: Rebate Policy Initiatives - The All-China Federation of Industry and Commerce Automotive Dealers Chamber has called for manufacturers to set clear rebate policies and reduce the rebate payment period to no more than 30 days [1][4]. - The Henan Province Automotive Industry Chamber has proposed a 60-day settlement period for dealer rebates to alleviate operational funding pressures [4][8]. - A survey revealed that 17 brands have a fixed rebate period of no more than 30 days, while others extend up to 180 days [6]. Group 3: Manufacturer Responses - BYD has initiated a rebate program for dealers, offering a reward of 666 yuan per vehicle, amounting to over 11.7 billion yuan based on recent sales data [7]. - Several manufacturers, including GAC Group and BMW, have committed to reducing rebate payment periods to 60 days, reflecting a growing recognition of the need for timely financial support for dealers [5][6]. - The industry is moving towards a collaborative ecosystem where manufacturers and dealers work together to mitigate risks and enhance long-term benefits [8].