KWEICHOW MOUTAI(SH:600519) 2 1 Shi Ji Jing Ji Bao Dao·2025-06-25 06:07Core Viewpoint - The price of Feitian Moutai has been continuously adjusted, breaking through key price points of 2000, 1900, and 1800 yuan within a month, indicating a significant downward trend in the market [1][2][3]. Price Trends - As of June 25, 2025, the price of Feitian Moutai original box dropped to 1830 yuan per bottle, down 85 yuan from the previous day, while the price of the scattered bottle fell to 1780 yuan, down 70 yuan [1][2]. - Earlier in June, the prices were above 2000 yuan, with the original box at 2120 yuan and the scattered bottle at 2050 yuan, reflecting a decrease of 290 yuan and 270 yuan respectively [2][3]. Market Dynamics - Despite the price fluctuations, the scarcity and rigid consumer demand for top products like Feitian Moutai remain unchanged, suggesting that the price drop is a temporary phenomenon [8]. - Sales of Moutai products on major e-commerce platforms like JD and Alibaba have shown stable growth in the first five months of the year, with significant increases during promotional events [8]. Consumer Behavior and Market Outlook - The current price adjustments are attributed to broader economic factors, including changing consumer behaviors and market dynamics, with a noted decline in traditional drinking culture and a shift towards more rational consumption among younger generations [9]. - Analysts predict that the current market adjustment may last for an extended period, with a potential bottoming phase expected by the end of this year or early next year [9][10]. Company Strategy - Moutai has been proactive in managing supply and maintaining market order, with strategies implemented last year to stabilize prices and reduce inventory among distributors [10]. - The company is focusing on penetrating core customer segments and exploring new consumer demographics, which may enhance its market share and stabilize performance [10].