首创“鲜荷组合”!叮咚买菜水八仙上市,藕类领衔21款时令鲜品

Group 1 - The core theme of the news is the launch of the "Water Eight Immortals" feast by Dingdong Maicai, featuring 21 types of water-based products this summer, including lotus root, lotus seeds, and other aquatic vegetables [1][2] - The company emphasizes direct sourcing from production areas, enhancing the freshness and quality of its offerings, particularly focusing on the lotus family products [1][4] - The introduction of unique regional specialties, such as the Huai'an vegetable "Pu Cai" and the "Zexie" stem, highlights the growing popularity of niche aquatic ingredients among consumers [2][4] Group 2 - Dingdong Maicai's supply chain strategy involves deep integration with local producers, ensuring rapid delivery of fresh products from the field to consumers, with a commitment to high quality and cost-effectiveness [6] - The company aims to sell 2.75 million units of its main lotus products this year, showcasing strong demand for these items [6] - The sales of niche products like fresh water vegetables have seen significant growth, with fresh "Chun Cai" sales up by 52% and "Jiao Er Cai" sales increasing by 98% compared to the previous year [2][6]

首创“鲜荷组合”!叮咚买菜水八仙上市,藕类领衔21款时令鲜品 - Reportify