YILI(SH:600887) Sou Hu Cai Jing·2025-06-25 06:35Core Viewpoint - The food and beverage industry is embracing globalization, and companies must navigate international markets to seize development opportunities. Yili Group has positioned itself as a leader in the global dairy industry, focusing on consumer-centric strategies and resource integration to build a global health ecosystem [3][10]. Group 1: Global Presence and Strategy - Yili Group operates 15 R&D innovation centers and 81 production bases, with products sold in over 60 countries and regions, ranking among the top five global dairy companies and maintaining the top position in Asia for eleven consecutive years [3][4]. - The company has invested in New Zealand, establishing a significant production base and acquiring the second-largest dairy company in the country, enhancing its global resource integration [4][6]. Group 2: Innovation and Technology - Yili emphasizes open innovation by collaborating with global partners to accelerate knowledge and technology exchange, focusing on major research breakthroughs, such as the extraction technology for lactoferrin, a valuable protein in milk [6][7]. - The company has developed a proprietary technology that significantly increases the yield of lactoferrin extraction, reducing reliance on imports and enhancing local production capabilities [6][7]. Group 3: Market Development and Localization - Yili adopts a "global thinking, local operation" approach, emphasizing cultural respect and adaptation in international markets, as demonstrated by its successful product localization in Indonesia [5][8]. - The company has tailored its product offerings to meet local tastes, such as developing a chocolate-flavored ice cream specifically for the Indonesian market, which has gained popularity and expanded to other countries [8]. Group 4: Brand Building and Communication - Yili focuses on precise brand communication to enhance its global reputation, launching initiatives like the "Cloud Tour of Yili" to showcase its international supply chain and promote the quality of Chinese dairy products [9]. - The company has consistently ranked among the top ten most valuable dairy brands globally, reflecting its successful brand strategy and market presence [9].