Luckin Coffee(US:LKNCY) 3 6 Ke·2025-06-25 09:42Group 1 - Luckin Coffee is set to open its first store in the United States on June 30, 2023, located in New York City [1][3] - The company will open two stores in Manhattan, strategically positioned near New York University to target the large Chinese student demographic [3] - To promote the new store openings, Luckin has initiated a "pop-up" marketing campaign in popular areas like Union Square and SOHO, offering attractive promotions such as "one year of free coffee" [3][6] Group 2 - The pricing for drinks at the new U.S. locations is reported to range from $2 to $3, with a maximum price of $6.75, comparable to Starbucks [6] - Luckin Coffee has expanded internationally, with 57 stores in Singapore and plans to enter the Hong Kong market, where it has already opened 7 stores [6][7] - The company is also entering the Malaysian market through a partnership with Hextar Industries, with plans to open two stores in Kuala Lumpur in January 2025 [7] Group 3 - CEO Guo Jinyi emphasized a cautious approach to expanding in the competitive U.S. coffee market, aiming for a flexible strategy to ensure steady growth [7] - The company’s international expansion strategy mirrors its domestic approach, focusing on significant investment in overseas markets [7][8]