XIAOMI(HK:01810) Guan Cha Zhe Wang·2025-06-25 13:41Core Viewpoint - Xiaomi is set to launch its AI glasses on June 26, 2023, as part of a broader ecosystem event, aiming to capture market share in the smart eyewear sector [1][3]. Product Launch and Expectations - The event is themed "Xiaomi Human, Vehicle, Home Ecosystem Launch" and is expected to showcase the new generation of AI glasses, with a projected shipment of over 300,000 units [3]. - The AI glasses are designed to compete directly with Meta's Ray-Ban, featuring AI capabilities, audio modules, and camera modules, and will be released under Xiaomi's own brand [4]. Market Context and Competition - The global smart eyewear market is projected to reach 14.518 million units by 2025, reflecting a year-on-year growth of 42.5%, with audio and audio-capturing glasses expected to see a significant increase in shipments [5]. - In China, various brands are actively entering the AI eyewear market, with products ranging from basic audio glasses to advanced models with AR capabilities, leading to a competitive landscape [7]. Pricing Strategy - Xiaomi's AI glasses are rumored to be priced between 999 and 1299 yuan, which could provide a competitive edge in the market [8]. - The price range for AI glasses varies significantly, with basic models starting around 1199 yuan and advanced models priced much higher, indicating a diverse market segment [7]. Technical Challenges - Despite the anticipated launch, Xiaomi faces challenges in overcoming common issues in AI glasses, such as short battery life, SLAM accuracy, gesture recognition errors, and device compatibility [9].