Core Insights - The new management team of Greentown China, led by Chairman Liu Chengyun, emphasizes the need for market-oriented support amid challenges in the real estate industry [2][3] - Liu Chengyun acknowledges the past lack of collaboration between China Communications Construction Company (CCCC) and Greentown, and outlines three areas for future cooperation [4] - Greentown's inventory management is a key focus, with a current inventory scale of approximately 200 billion yuan, of which 50 billion yuan is considered difficult to handle [6][7] Financing and Support - Greentown's financing costs are positioned between top-tier companies like China Overseas and Poly, and lower-tier firms like Vanke and Gemdale, with recent issuance of medium-term notes at a record low of 3.94% [5][6] - CCCC's backing is expected to help reduce Greentown's financing costs further, although Greentown remains an independent legal entity [5][6] - The management aims to maintain stable operations while balancing risk and development, with a focus on optimizing debt structure and reducing reliance on credit financing [7] Inventory Management - Greentown's inventory has decreased from 600 billion yuan to 200 billion yuan, with strategies in place to address difficult inventory through government negotiations and project optimizations [6][7] - The company has set ambitious targets for inventory reduction, with over one-third of annual marketing assessment weight dedicated to inventory clearance [6] Investment Strategy - Greentown prioritizes safety and prudence in its investment strategy, particularly in core cities like Beijing and Shanghai, where land prices are significantly high [7][8] - The company is exploring innovative sales models, drawing from international experiences, to enhance cash flow and investment logic [8] Long-term Vision - Liu Chengyun encourages shareholders to adopt a long-term perspective, emphasizing the importance of stability and strategic decision-making in the current market environment [9]
两千亿库存待消化，绿城保持“战时状态”