GWMOTOR(SH:601633) 3 6 Ke·2025-06-26 02:47Group 1 - The Ora brand, once marginalized, is experiencing a rapid turnaround with the appointment of a new general manager, marking a shift in strategy and focus [1][2] - Ora plans to rebuild its independent sales channels and introduce at least four new products, differentiating its positioning from other brands under Great Wall Motors [1][3] - The new products will emphasize technology and a more robust identity, moving away from the previous low-cost and female-focused market strategy [3][4] Group 2 - The Ora brand has faced significant challenges, including a 14-month decline in sales and a lack of new product launches, leading to concerns about its future within Great Wall Motors [3][8] - The restructuring aims to attract investment from existing dealers to support the new independent channel, contingent on the quality of the new products [4][8] - The brand's previous focus on small, low-cost vehicles has shifted, with plans to target a broader audience, including performance and electric vehicle segments [8][9] Group 3 - The new general manager, Lv Wenbin, brings a technical background, which may enhance product development and market responsiveness for the Ora brand [6][7] - Great Wall Motors is integrating sales and product development teams to better align market feedback with product offerings, starting with the Ora brand [7][12] - Despite the strategic changes, the brand faces challenges in effectively communicating its new positioning and overcoming historical branding and marketing limitations [12]