你不能一边嫌弃内卷，一边又批判labubu割韭菜

Core Insights - LABUBU, a seemingly ordinary toy, has gained immense popularity globally, with prices skyrocketing from a few dozen yuan to tens of thousands or even millions for rare versions [1][25] - The phenomenon reflects a broader trend in consumer behavior, where people are willing to spend on non-essential items, challenging traditional views on spending and value [5][26] - The success of LABUBU and similar products indicates a shift in China's ability to create and market cultural symbols that command high premiums in the global market [26][29] Group 1: Market Dynamics - LABUBU is not the first toy to experience a surge in demand; previous examples include BE@RBRICK and Lingna Belle, which also saw significant price inflation before returning to normal levels [7][10] - The ability of foreign designers and companies to create high-value products through design and marketing strategies has historically outpaced Chinese counterparts [11][12] - The rise of LABUBU signifies a potential shift, as Chinese companies like Pop Mart are now successfully capturing "aesthetic tax" in the global market [12][26] Group 2: Consumer Behavior - The willingness of consumers to pay high prices for items with no practical function highlights a cultural shift towards valuing design and aesthetics over utility [5][10] - The success of LABUBU is tied to its marketing strategy, which leverages social media and influencer endorsements to create buzz and drive sales [15][29] - The phenomenon of "flipping" toys for profit reflects a speculative aspect of consumer behavior, where items are bought not for use but as investment opportunities [1][3] Group 3: Strategic Insights - Pop Mart's strategy includes hosting events and collaborating with designers to build a robust ecosystem around toy design and marketing, which has contributed to its leadership in the industry [22][23] - The company utilizes data analytics to identify successful designs and allocate resources effectively, ensuring a steady stream of popular products [22][23] - The overall trend suggests that Chinese companies are moving away from low-cost manufacturing towards high-value design and branding, positioning themselves competitively in the global market [26][29]