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视频丨labubu价格雪崩,盲盒泡沫这么快就破了?

Core Viewpoint - The rapid decline in the price of Labubu collectibles following a significant restock by Pop Mart highlights the volatility and speculative nature of the trendy toy market, drawing parallels to historical financial bubbles like the tulip mania [2][3]. Group 1: Market Dynamics - On June 18, Pop Mart released 5 million Labubu collectibles, causing prices to plummet; for instance, the price of a complete box dropped from 2800 yuan to 650 yuan, and a limited edition item fell from over 4000 yuan to 2000 yuan [2]. - The initial hype around Labubu was fueled by celebrity endorsements and social media, leading to inflated prices where a blind box originally priced at 594 yuan was resold for 2800 yuan, and a collaboration item sold for 24 times its original price [2]. Group 2: Speculative Behavior - The pricing strategy for Labubu mirrors that of sneaker speculation, where limited supply creates a sense of scarcity, driving prices up and creating a false perception of investment value among consumers [3]. - The market's reliance on speculation rather than intrinsic product value has led to a fragile pricing structure, similar to the tulip bubble, where the eventual oversupply or lack of buyers can lead to a market collapse [3]. Group 3: Consumer Impact - The influx of Labubu collectibles has resulted in a significant number of unsold items on resale platforms, with nearly 60% of consumers expecting further price declines [3]. - Consumers are cautioned against viewing Labubu as an investment, as the reality is that they may end up "paying for lessons" rather than profiting from their purchases [3].